The Core Values of the company are:
- Independence and Objectivity: act independently and objectively to create trust in its products and services for individuals and businesses throughout the agricultural marketing system.
- Customer Service: provide prompt, accurate and technically competent services to customers
- Accountability: accountable to customers, investors and stakeholders
- Honesty and Integrity: maintaining honesty and integrity in the procurement and delivery of products and services
- Diversity: value and honor all aspects of economic diversity